Re-branding DAIRY QUEEN
The brand concept of the Dairy Queen brand is that it is an ice cream that brings joy to the customer. I chose to make innovation on the Dairy Queen brand because I love the taste of this ice cream. But their design had not been particularly improved. So, through research and study of the brand, I created a new brand identity for them. I chose a simple, intuitive and unifi ed style for the whole range of designs based on their characteristics. For example, the logo design re fl ects all the characteristics of the brand name; the systematic and mature presentation will be more benefi cial for brand communication in social networks and physical applications; and the new process and the new logo will re fl ect the quality of the product and make their brand reputation more cutting edge in the ice cream industry.